Latest News About Alan Sugar Skincare

The latest notable news is that Susie Ma fully bought back Lord Sugar’s 50% stake in Tropic Skincare, regaining complete ownership of the business in early 2026.[2][7]

What changed

Lord Sugar had backed Tropic through his investment company, but that partnership ended when Ma repaid him and took back full control.[1][2] Coverage around the sale frames it as a payout for Sugar and a major milestone for Tropic after years of growth.[4][7]

Current picture

Recent reporting says Tropic is now preparing for U.S. expansion, while its founder remains the face of the brand.[2] Separately, media coverage in early 2026 also noted Tropic’s continued strong sales, with one outlet citing annual revenue around £77 million.[6]

Related development

A fresh Apprentice-related skincare story is also in the news: the 2026 winner Karishma Vijay received a £250,000 investment for her skincare business plan.[8]

If you want, I can also summarize the Tropic-Lord Sugar timeline in three bullets.