Deep Dive: Is Chip Wilson Right?
On brand harvesting, the lululemon proxy fight, and the rebuild the AI age requires. Chip Wilson’s April 29 letter to lululemon shareholders is the most coherent statement of his case to date…
2pml.comThe Lululemon founder is known for founding Lululemon Athletica, and he moved away from board duties in 2015 to focus on Kit & Ace, his family venture. In 2024-2025 coverage discussions centered on his critique of Lululemon's direction and governance, including a proxy contest and his critiques of board composition. He later said he remained involved with Kit & Ace. The emphasis remained on his public remarks on brand strategy and board decisions. Overall, the narrative highlights his continued influence in both Kit & Ace and his former role at Lululemon.