2028 Ferrari Luce EV Will Sit Atop the Lineup and Cost a Fortune
The Prancing Horse brand has reportedly settled on a preliminary starting price for its first EV ahead of the car's May reveal.
www.caranddriver.comHere’s the latest on Ferrari Luce pricing based on recent reports.
Core answer
- Ferrari Luce is reported to start around €550,000 (roughly $645,000–$647,000 depending on exchange rates) before options and regional adjustments, with some sources noting possible changes up to about 10% before official pricing is finalized. This would place Luce at or near the top of Ferrari’s lineup in terms price, outside of invitation-only models [sources cited below].
Context and sources
- Bloomberg-based reporting circulating in late April 2026 has been the primary driver of the euro-based starting price of about €550,000, with US-dollar estimates around $645,000–$647,000 at that time; final sticker could vary within a ±10% range as markets and configurations are finalized.[1][2][3][4]
- Other outlets echoed the same ballpark, noting Luce would be more expensive than the Purosangue SUV even before options, reinforcing its position as Ferrari’s first all-electric flagship.[2][4]
- Additional coverage in automotive sites and regional outlets has consistently cited the roughly €550k starting price and highlighted that prices could shift by up to 10% before the May reveal or official pricing confirmation.[5][9]
What to watch
- Official Ferrari confirmation: Ferrari has historically confirmed pricing closer to or at launch; expect a formal price list at or around the Luce reveal in Rome or shortly thereafter, which may adjust the figures cited in early reporting.[4][2]
- Regional variations: European-market pricing can differ from US-dollar equivalents due to taxes, duties, and exchange rates; the starting price in the US could differ once imports or local incentives are factored in.[3][1]
Illustrative point
- If the starting price is €550,000 and the final price could swing ±10%, the potential range could be roughly €495,000 to €605,000, placing Luce among the most expensive Ferraris in history prior to adding options or bespoke features.[4]
Would you like a quick side-by-side table comparing Luce pricing across regions as reported, or a chart of price trajectory events (announcements, reveals, confirmations) with dates? I can assemble that with precise citations.