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The Masters (Augusta National) concessions still emphasize affordability, with several items priced at $3 or less in recent years, and some staples like the iconic pimento cheese sandwich at $1.50. Recent coverage notes that beer typically costs around $6, and a Georgia peach ice cream sandwich has seen a small price uptick in some years, but remains among the more affordable options in major sports venues. For the 2026 season, reports indicate continued low-cost options relative to other large events, with a few menu items seeing modest increases. [Sources: Sporting News 2026 price breakdown, Sporting News 2024 price notes, Morningstar/ MarketWatch recap of Masters pricing in 2024][1][2][4]
Details you may find useful
- Core sandwich prices: pimento cheese and egg salad at $1.50; most hot sandwiches at $3.00.[2][1]
- Beverages: fresh brewed coffee around $1.50–$2.00; beer typically $6.00.[4][2]
- Notable changes: occasional small increases on select items (e.g., muffins, cookies, certain desserts) while maintaining the overall low-cost structure.[3][5]
If you’d like, I can pull the exact 2026 Masters concessions menu and build a concise price table for quick reference. I can also add a one-page summary of how Augusta National keeps prices unusually low for a major event, with a brief comparison to other sports concessions.[1][2][4]
Sources
The Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comHow much would it cost to order the entire menu at The Masters? What are the astronauts eating? Can a restaurant’s design turn into a competitive advantage
fesmag.comThe Masters is one of the most prestigious and exclusive golf tournaments. Most sporting events these days are overpriced. Especially inside the venue. But not at the Masters. Sandwiches start at $1.50. Soft drinks are $2 and beer is $6.
www.knau.orgBy Weston Blasi Food prices in the U.S. are up 2.2% over the past 12 months, but at the Masters, a pimento cheese sandwich is still $1.50 and no food item costs more than $3 There's not much inflation at the 2024 Masters golf tournament's concession stands. While some Americans may have been alarmed by the hotter-than-expected consumer-inflation report for March, the menu at Augusta National Golf Club, where the Masters is played, has not changed the $1.50 price for its famous pimento cheese...
www.morningstar.comThe price of beer and ice cream are going up in 2024, but fans are still being treated to a cheap experience at the concessions at Augusta National.
www.sportingnews.comExplore the 2025 Masters menu, featuring affordable classics like pimento cheese sandwiches and Georgia Peach Ice Cream Sandwiches. Learn more about Augusta National’s food tradition and watch our Instagram video for all the tasty details.
caddysplash.comFood and drink prices at Augusta National have been revealed for 2025, and patrons can get excited. There's no where like the Masters.
www.bunkered.co.ukPatrons at the Augusta National Course this weekend will be in for a positive surprise.
www.express.co.ukExplore the 2025 Masters menu, featuring affordable classics like pimento cheese sandwiches and Georgia Peach Ice Cream Sandwiches. Learn more about Augusta National’s food tradition and watch our Instagram video for all the tasty details.
caddysplash.com