Ten News+ attended headlines while it restructures and navigates a shift in TV strategy. Continued coverage highlights local-city reporting with around a 160,000 national audience and stronger emphasis on local. The 5pm bulletin showed early gains, Deal or No Deal at 7pm began to show signs of improvement. Melbourne studio refreshes as part of a broader network refresh. Viewership in Brisbane and Perth shows mixed results. Sources indicate these movements as part of Ten’s attempt to navigate a changing TV landscape.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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