Justin Bieber drops new brand SKYLRK and fans lose it over the prices: '$170 for a hoodie?'
Bieber's new clothing brand has seen the light of day with the 31-year-old working on the range since 2023.
en.as.comHere are the latest updates I could gather about SKYLRK hoodies from public coverage:
- SKYLRK expanded its apparel line in 2025 with zip and pullover hoodies, alongside other items like beanies and footwear. Prices for hoodies were reported in the range of roughly $170–$200 in some outlets, reflecting a premium streetwear positioning. This aligns with Justin Bieber’s brand shift into SKYLRK and observer reactions to pricing.[2][3]
- The brand launched a first wave of hoodies as part of its early collection, including bold colorways and minimal branding, aiming for a futuristic streetwear aesthetic. The rollout included both zip-up and pullover styles in distinct colorways.[1]
- Subsequent coverage highlighted SKYLRK’s ongoing drops and integrations with Hailey Bieber’s involvement, indicating collaborations or co-design influences in 2026, such as a Hailey Bieber collection tied to SKYLRK. This suggests continued expansion beyond initial hoodies into limited-edition capsules.[4][10]
Illustrative example
- Hoodie designs ranged from bright, saturated colors (e.g., jelly/red tones) to more muted or pastel combos, with SKYLRK branding placed subtly on the neck or chest area, consistent with the brand’s minimal logo approach.[1]
If you’d like, I can:
- Narrow to a specific release window (e.g., 2025 summer drops or 2026 early drops) and pull exact product names, colors, and prices.
- Create a quick visual timeline of SKYLRK hoodie releases and price ranges.