The Smiley® Lounge
A place for Tips, Treats and Sharing Smiles!
smileycookie.comHere’s the latest I could gather about Smile Cookies from recent coverage.
- Tim Hortons’ Smile Cookies campaign is ongoing in several regions, with proceeds typically supporting local charities. Reports from late April 2026 note the campaign kicking off or continuing in multiple communities, including London, Ontario, and other Canadian locales, emphasizing that funds go to local charities and programs.[3][4]
- Coverage from Canadian outlets around April 27–28, 2026 highlighted the campaign’s return for another year and underscored its charitable impact, noting the campaign duration and beneficiary organizations in various cities.[4][5][3]
- In the U.S., separately, there have been notable trademark disputes around “Smiley/Smile Cookies” branding in past years, but current mainstream Smile Cookie campaigns at Tim Hortons remain distinct from those issues and continue to feature charitable ties in their messaging.[1]
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- Example: a typical campaign outline includes cookie sales at Tim Hortons locations, with 100% of proceeds supporting designated local charities, and annual milestones like campaign duration and participating partners noted in local news segments.[5][3]
If you’d like, I can narrow to a specific city or country (e.g., Denmark, Canada, or the U.S.), or pull the most recent local press for your area in Copenhagen to see if any Smile Cookie events are planned there.