Here’s a quick update on Spencer Pratt’s campaign video situation, based on recent coverage.
- The latest wave of attention centers on a viral campaign video Pratt released in late April 2026, which quickly spread across social platforms and drew substantial media interest. Page Six highlighted that Pratt’s new ad “is going viral,” noting the clip features him touring notable California locales with the caption “They not like us.”[6][7]
- A subsequent round of reporting in May 2026 emphasized AI-generated videos as a vehicle for Pratt’s messaging, including a widely viewed clip described as an AI-generated ad that amplified his portrayal as a reform-minded candidate and drew praise from some conservative commentators. The Guardian reported that the AI-generated ad sparked debate and broad view counts in the millions.[2][3][4]
- Coverage also mentioned that early viral videos helped energize Pratt’s campaign amid early voting dynamics in Los Angeles, with outlets noting that his ads critique local governance and homelessness, while contrasting his approach with established candidates. These pieces framed the videos as central to his campaign traction during the race.[3][4][5]
If you’d like, I can pull the most recent video releases directly (titles, takeaways, and view counts), compare how different clips frame Pratt’s platform, or summarize reactions from major outlets. I can also provide a timeline of the campaign video releases and their reported impact on polling or early voting, if you want. And if you’re interested, I can create a quick chart showing view counts over time for the main videos.
Sources
“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
mymotherlode.com“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
www.ajc.comViral video launches a day before Pratt is set to debate mayor Karen Bass and city council member Nithya Raman
www.theguardian.comOn the reality television show “The Hills,” Spencer Pratt played something of a villain, blamed for spreading a salacious rumor and driving a wedge between his girlfriend and her best
www.wboc.com“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
www.whec.com