Latest News About Subway updates focuses on digital growth in Fresh Forward 2.0 concepts across markets

Updated 2026-06-17 23:36

The chain announces digital expansion as Fresh Forward 2.0 expands self-serve kiosks to enhance service; Europe shows positive early feedback on app within a broader transformation strategy; in travel hubs and nontraditional venues serve affordable options and grab-and-go upsurge; these developments support Subway's continuous push to simplify ordering and improve on-site dining worldwide.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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