Hot pink boots have become the most popular footwear at the World Cup. Players from multiple teams wore them in opening games, including Matchday 1 fixtures. The bright color stands out on green pitches and under flood lights, drawing foremost attention from fans and broadcasters alike. Brands report increased demand for the style ahead of the tournament. Meanwhile, referee Felix Zwayer officiated the USA vs. Australia match, his first major assignment since a 6-month match-fixing ban ended.